Wouldn’t it be comforting to see a familiar face when you brought your sick child to an appointment with a new doctor? These days, first impressions are usually made online, so it’s critical that your profile on the hospital’s online directory includes your current photograph.
In this age of online communication and information accessibility, it is imperative that physicians craft and maintain their digital presence and reputation. A complete and correct physician profile with an updated photo on your hospital’s website is an essential component of managing and maintaining your online presence — and it increases your chances that new patients will find you.
Search engines use software programs called “spiders” to crawl through the Web and read massive amounts of information, including every word on every page they cross. Adding a new photo and content to your online physician profile gives search engine spiders new content to find, which increases your online presence and searchability. If you want new patients and their Web-savvy parents and guardians to find you, search engines must pay attention to you. Fresh photos and new profile content ensure that search engines take notice.
Recently, CHOC.org underwent a dramatic transformation on its back-end database that allows physician profiles to include substantially more information, including many categories typically found on a CV:
– Abstracts
– Academic & faculty appointments
– Board certification
– Book chapters
– Editorials
– Grants
– Honors and awards
– IRB studies
– Journal articles
– Languages
– Manuscripts
– Patents
– Presentations/lectures
– Professional organizations
– Publications
– Research – current and historical
– Scientific innovations
– Special programs
CHOC Docs: Links and an online form have been created to simplify the process for physicians to update their directory information on CHOC.org.
CHOC.org Physician Profile Directory Update Form and Links: http://www.chocdocs.org/directoryupdate
If you would like to email your updated CV and/or photo, please send them to: chocdocs@chocchildrens.org.
If you are a CHOC Doc and would like to set up a photo shoot in our professional CHOC Photography Studio, please email Mindy Pleiss at mpleiss@choc.org.
