In this era of social media and online communications, negative comments can spread much faster and can reach a much wider audience than was ever possible by word of mouth. Satisfied customers will share their positive experience with 3-5 people, but an unsatisfied customer will potentially complain about a negative experience to 10-20 others. Social media platforms and physician graded websites multiply these numbers exponentially.
The good news is that there are ways to control the discussion, respond to and manage online reviews and comments – improving your reputation online. Following the links below, you will find some excellent resources gathered from the Internet to help with improving and managing your online reputation.*
Physician Reputation Management and Improvement Resources
Why Physicians Should Care About Online Reputation Management
http://www.kevinmd.com/blog/2010/10/physicians-care-online-reputation-management.html
Physician Online Reputation Management – 2 Realities
http://33charts.com/2010/12/physician-online-reputation-management.html
How Doctor-Grading Websites Can Impact Your Practice
http://www.hcplive.com/articles/online_physician_grading_websites
Five Ways to Manage Your Online Reputation
http://www.ama-assn.org/amednews/2011/09/12/bisa0912.htm
Social Media Helps Doctors Manage their Online Reputation
http://www.kevinmd.com/blog/2010/12/social-media-helps-doctors-manage-online-reputation.html
Seven Ways Doctors Can Improve Their Online Reputation
http://www.advancedreputationmanagement.com/7-ways-doctors-can-improve-their-online-reputation/
A Doctor’s Reputation is not a Hospital’s Responsibility
http://33charts.com/2011/12/doctors-digital-footprint-hospital-responsibility.html
One Physician’s Journey on Social Media (Video)
http://www.kevinmd.com/blog/2010/10/physicians-journey-social-media.html
Another excellent way to enhance your online reputation and improve search engine results is by contributing content to CHOC’s social media channels. If interested in learning more, please contact CHOC’s Public Relations Department at pr@chocchildrens.org.
*These resources are provided for educational purposes and reference only. CHOC does not endorse any particular reputation management company or doctor-graded website.
