Leveraging the beautiful new facility and services and their impact on the future of our community’s children, CHOC’s new brand campaign will help convey CHOC’s evolution from our role as a regional hospital to a position of national leadership.
Launching in late spring, the campaign’s theme is “The future’s bright” and features:
• A television commercial illustrating CHOC’s role in ensuring a bright future for children. The commercial is slated to run on cable and broadcast stations.
• A special section in The Orange County Register and Los Angeles Times focusing on CHOC’s new services.
• A series of print ads featuring children and our new services. Ads will run in local editions of national publications as well as local publications.
• Public radio commercials
• Ads in Pediatrics and other professional journals
• Billboards on 55, 22 and 57 freeways
• Bus sides
• A large on-line presence, which includes social media components
For questions, or more information about CHOC’s brand campaign, please email firstname.lastname@example.org.